Where do the numbers come from in the "Financial Impact" section?

The numbers in the financial impact section come from directly from your POS data or other transaction/spending data that you’ve provided us. Here are our definitions of each term:

New Gross Sales: the total spending from our members during the reporting period, including discounted sales. 

Discounts: the total amount of discounts given to our members during the reporting period. 

New Net Sales: the total amount spent above the discount amount, i.e. new revenue to your business during the reporting period.

New Cost of Sales (Food/Drink): the food and drink cost of serving our members during the reporting period. This number is calculated using the COGS % that you shared with your team: (New Gross Sales)*(COGS %) = New Cost of Sales

New Labor & Overhead Costs: the additional labor and overhead costs associated with serving our members during the reporting period. This number is included for illustrative purposes and is always set to 0. Although your staff did serve our members, they were already on shift. We assume that you didn’t have to make any significant staffing or overhead changes during the reporting period to serve our members.

New Gross Profit: your profitability during the reporting period after accounting for all discounts and Food/Drink costs: (New Gross Sales) - (Discounts) - (New Cost of Sales) = (New Gross Profit). 

Gross Profit/Customer: your gross profit per customer redeemed during the reporting period: (New Gross Profit) / (Customers through the door)

Net Cost: the net cost of the partnership during the reporting period: (New Gross Sales) - (Discounts) - (New Cost of Sales) = (Net Cost).

Net Cost After Offline Cost Sharing: your net cost of the partnership during the reporting period, after Offline’s contribution. 

Net Cost/Customer: your net cost of the partnership (after Offline’s contribution), divided by the number of customers through the door during the reporting period.