First Month Partner FAQ
Below are a few things we want to make sure you understand during your first month at Offline.
1. Humans will procrastinate
The natural tendency of most people is to wait until the last minute to do something. For Offline, that means that the majority of our members will come over the last 10 days of the month.
For example:
- ~300 members receive your Offer**
- ~198 will visit during the month (66%)
- ~139 will come during that last 10 days (70%)
**Numbers will be different for your offer.
2. You will see a lot of discounts on your P&L
The first month that you run Offline, it may be a little jarring to see the total discounts given by the end of the month. Trust us, we understand!
There are a few keys to remember:
- Almost all of the customer that we’re sending you would not have come in that month if it weren’t for Offline. These customers are also driving an increase in sales without impacting your labor cost or overhead. Many of our partners end up profiting on each customer, and those who don’t usually run a cost of $0.50 – $2.00 per customer.
- We are obsessive about the numbers, and once we crunch your POS data, we will be delivering you a report showing your trust cost per customer. See below for how we calculate.
We know that Offline’s cost structure is very different from most other marketing, and we’re always happy to walk through any questions or concerns that you have as an owner, general manager, or staff member.
3. Two or more members will sometimes use Offline together.
This is good! Many of our members go out with spouses, partners, friends, etc. who are also members. Sometimes it’s a date night or a chance to see a friend and catch up, but when our members use Offline together, they are usually enjoying their experience with you even more because they are in great company. We believe that great experiences create repeat guests, and that includes who you’re out with.
From a financial impact perspective, whether members are solo or in a group, all of their spending data will be rolled up into our monthly reporting for you to see the net effect.
4. Most of our members will spend money, and all of them should tip well.
We take this pretty seriously!
All of our members must agree to our community Code of Conduct in order to become members, and that Code of Conduct sets expectations about spending and tipping. We also included recommended tip %’s in our newsletters to remind members that they need to tip on the pre-discounted bills.
Please help us maintain a great community by rating our members. These ratings are 100% anonymous to our members.
Since each business is different, it takes about 1 month of data to get a baseline for how our members are spending and tipping compared to your current customers. If there are any issues, we are always ready to come up with a plan to address them going forward.